Musicians In Advertising
What do you think about magazine ads with musicians such as Avril Lavigne flashing a smile while on the new 3G t-mobile phone? Or maybe that’s not such a shock. But what about Bob Dylan a couple years back in that Victoria Secret commercial? Does this bother you like it bothers me?
I came to the conclusion that it bothers me the same way it would bother me if in Ghostbusters, Bill Murray’s character, Peter Venkman, took a moment to flash a Pepsi can in my face, tell me how great it is, then go back to zapping the Stay Puft Marshmellow Man.
You just wouldn’t trust the character anymore. How could you? What does soda have to do with zapping ghosts? Is Dr. Venkman just in it for the money? These questions dilute the character’s authenticity and story. And I’m betting I’m not the only one questioning.